Purpose

Company: Create Joy

A game studio led by Koji Igarashi (IGA).
We make exploration-driven action games, starting with the Bloodstained series.

Vision

Play you can feel. Moments that stay with you

Mission

We craft play we truly believe in, refining it with creativity and craft, and bringing it to players worldwide

Our name

The name ArtPlay carries one intent: to create (Art) joy (Play). Beyond the fun of playing, we want to bring joy that stays with you!

Koji Igarashi

Values

What we value

Originality

We start from play we truly find fun. Instead of chasing trends, we refine a feel of our own and make it the identity of the work.

Quality

HIGH QUALITY

We keep the core of the craft in our own hands and stay with it to the final polish. Careful work, answered with completeness.

Worldwide

GLOBALIZATION

We make for players everywhere: experiences that cross language and culture, designed with the world in mind from day one.

Collaboration

We respect each person’s creativity and speak across roles and titles. With partners around the world, we polish the work eye to eye.

Message

Taking on the world with what we do best

Koji Igarashi

For most of my career I have made exploration-driven action games: games where players find their own path and discover they can do what they could not do before. That joy is what I have always tried to create.

You do not have to be good at action games. If you keep going, you can reach the end. I have always cared about that kind of playability, because I want as many people as possible to find their way, grow a little stronger, and see the story through to its final scene.

ArtPlay is not a large company. That is exactly why every individual’s opinion reaches the game. We keep the core of design, art and technology in our own hands, and refine each title together with our partners as equals. That is how we make games.

Some of the 2D action know-how we have built up over the years has become rare. But preserving it is not enough. It only has value when it is combined with new technology and evolved into the next kind of play.

What matters most to us is that we ourselves find it genuinely fun. From there, we listen to fans around the world and try to deliver the surprise that lies beyond their expectations.

If it makes the game better, anyone here can speak up, regardless of role or position. With creators like that, we will keep taking on the world with what we do best.

President, ArtPlay, Inc.Koji Igarashi

How we work

Principles

MAKE IT YOUR OWN

Put each person’s own play into the work.

Never stop at the spec. Propose what would make the game more fun.

OWN THE CORE

We hold the core ourselves.

Design, art and technology stay at the center of our own team, with responsibility to the very end.

CROSS BOUNDARIES

Make the game better, whatever your role.

Speak frankly beyond title or specialty, and connect each other’s domains.

KEEP THE PROMISE

Keep answering the promise to our fans.

Listen closely, then shape the surprise that lies beyond what they expect.

Partners

Partners

Publishers and developers around the world we have made games and crossovers with.

  • 505 Games
  • NetEase Games
  • SEGA
  • SQUARE ENIX
  • INTI CREATES
  • Ubisoft

Corporate

Company profile

Company
ArtPlay, Inc.
Address
Kanda Center Building 5F, 2-3-2 Kajicho, Chiyoda-ku, Tokyo 101-0044, Japan
Representative
Koji Igarashi, President
Founded
September 2014
Capital
¥100 million
Business
Planning, development and operation of console, PC and mobile games
Banks
Sumitomo Mitsui Banking Corporation, MUFG Bank

Timeline

History

  1. 2014

    01Founded

    ArtPlay, Inc. founded in Tokyo in September

  2. 2015

    02Kickstarter

    Bloodstained: Ritual of the Night raises $5.5 million on Kickstarter, then a record for a video game

  3. 2016

    03Partnership

    Signs with 505 Games as publisher of Bloodstained: Ritual of the Night

  4. 2018

    04Release

    Bloodstained: Curse of the Moon released; 100,000 downloads in its first week

  5. 2019

    05Worldwide launch

    Revolve8 launches worldwide; Bloodstained: Ritual of the Night released worldwide

  6. 2020

    06One million

    Ritual of the Night passes one million copies worldwide

  7. 2020

    07Release

    Bloodstained: Curse of the Moon 2 released

  8. 2020

    08Mobile launch

    Ritual of the Night mobile, co-developed with NetEase Games, launches

  9. 2023

    09Two million

    Ritual of the Night passes two million copies worldwide

  10. 2025

    10Announcement

    Bloodstained: The Scarlet Engagement announced